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Strategy & Planning

nübrü

The Joy of Discovering Something New

For curious craft beer drinkers who want the joy of discovering a new brew, nübrü is the platform to connect you with the right beer, at the right time, in the right place. Unlike traditional craft beer retailers, our service curates selection based on the context of your life.

Team

Laura Biltz

Blue Cuevas

Shannon Delaney

John Pew

Sara Tashakorinia

Meng Yan

 

Year

2016

History: Growth & Trends

With more breweries being added every day (2000 new ones are being planned right now) customers face more choice and confusion when choosing beers. The experience of discovering a new, good beer becomes complicated, and as we don’t recognize the labels, the risk becomes greater of choosing the wrong beer. At the same time, ioT and data have given retailers, distributors and breweries more data about their customers.

Prototype: User Interface

System Overview

Roadmap

Analysis

History: Growth & Trends

With more breweries being added every day (2000 new ones are being planned right now) customers face more choice and confusion when choosing beers. The experience of discovering a new, good beer becomes complicated, and as we don’t recognize the labels, the risk becomes greater of choosing the wrong beer. At the same time, ioT and data have given retailers, distributors and breweries more data about their customers.

Prototype: User Interface

System Overview

Roadmap

Business Plan Evaluation

Business Model Canvas

New Value Exchange

10 Types of Innovation

Era Analysis

Orthodoxies