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Communication Design

Understanding COPD Patients




This project was focused on understanding the practices, barriers, attitudes and experiences in the daily life of COPD patients in the context of their homes and environments.

Data Structuring

Data collected from seven COPD patients were organized using the Quad A framework 

(Activity, Anxiety, Attitude, Ambition) to better understand the types of experiences each patient faces and how they react to it.

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Data Modeling

The data collected are then organized into a tree data model to see how each data item relates to each other. This framework helps create clusters that will help further understanding each experience. 

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Story Platform

A story platform is the adaptation of the data into a visual communication piece to deliver insights and findings to an audience.

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